Slow Market Beauty Edition 2020 - Participation of Zero Waste Youth

Updated: Jul 10, 2020

Let's understand the impacts of the cosmetics industry!

Slow Market.Beauty, which took place in Florianópolis, the first city in Brazil to officially decree the goal of zero garbage by 2030, from March 6 to 8, 2020, brought information and products to the segment of the cosmetics industry that besides representing a significant environmental impact with the use of gigantic quantities of products loaded with harmful chemicals, they need to prepare themselves for an increasingly demanding and conscious public when choosing their beauty treatments. The slow beauty industry is one of the fastest growing in the world. In Brazil the scenario is no different. Today we have almost 600 registered brands operating in this sector in our country. From small individual micro-entrepreneurs to large manufacturers, from handcrafted products to high technology and biotechnology, the market for natural, organic, vegan and cruelty free cosmetics offers several options in all product categories. At least 70 brands in this market are from the South of the country: Paraná, Santa Catarina and Rio Grande do Sul. A conscious beauty pole that is a source of pride and deserves our attention.

When we think of "beauty" it seems that there is nothing ugly behind this word. We think of our most beautiful and radiant skin, shiny hair and perfect curls, that breathless make-up that we find it hard to wash before sleeping. But unfortunately many of these products have unsightly chemicals in their formulations. This invisible garbage goes through the drains of our houses and beauty salons, harms our health, contaminates the waters, the environment. Not to mention the countless packages that can end up polluting even more. And that's what Zero Waste Youth was talking about at the event.

The name of our lecture was The Impact of Cosmetics on the Environment and Our Waters: the visible and invisible danger.

Talking about invisible dangers, we show that in the cosmetics industry more than 10,000 chemical substances are used, these are called POPS (Persistent Organic Pollutants), as they take a long time to decompose. Many of these substances go into our water and are not treated by treatment plants, then making their way back to our body. Some of them are responsible for several health problems in humans. We gave some examples of products sold by this industry and commented on their ills for living beings and nature. Some of them are: cotton buds, glitter makeup, scarves for removing makeup and the dreaded packaging. When we talk about these dangers, we find it interesting to show microplastics, because we know that they are one of the major problems of plastic pollution on the planet. We talk about exfoliating and toothpaste, which have plastic microspheres in their compositions and that go straight down the drain into the oceans. There are also microplastics from the degradation of the plastic packaging of products.

“Microplastics are ubiquitous in the environment and have been detected in seawater, sewage, fresh water, in food, in the air and in drinking water, both in bottled and tap water” (WHO report)

REDUCE: You really need 1 more product. REFUSE: Many products claim to be natural, but they are not. Stay tuned with greenwashing and only buy if you really need it. REUSE: Many packages can be used for other products. RECYCLE: Properly dispose of packaging after use.

With some adjustments to your beauty routine, we were able to collaborate with a Zero Waste city.

Did you like the subject? If you have doubts or curiosities talk to us.

Author: Marina Scandolara

Industrial Designer Student

Social & Environmental Activist

Art and Nature lover

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